It should also be noted that the new SRT Demon model was unveiled in a YouTube video with the actor Vin Diesel in a promotion for his new movie, “The Fate of the Furious.” The new SRT Dodge Demon logo design is very different from the logo that was used in 1971. Dodge announced the release of the new SRT Demon at the New York auto show in April. The 2018 SRT Demon Challenger.For 2018, Dodge decided to bring back the Demon nameplate, which has generated a healthy amount of excitement and renewed interest in the brand. This also negatively affected the domestic auto industry. ![]() S economy that had grown increasingly dependent on foreign oil. On an historical note, the 1973 oil embargo acutely strained a U. In 1973, the nameplate Dodge Demon would change to the Dart Sport. The Dodge Demon was only manufactured for two years, and struggled to compete against more popular muscle car models such as the Plymouth Barracuda and Dodge Challenger. Some religious groups at the time, however, were not happy with the name or the logo. The 1971-72 Demon models were based on the Plymouth Duster designs from the Chrysler Corporation.įor advertising, Dodge used a devilish, little cartoon character holding a pitchfork as a logo. In 1971, Dodge manufactured nearly 11,000 Demon models for the consumer market with a base price of $2,721. ![]() From great looking hood scoops to eye popping colors, muscle cars created a new American culture that survives today amongst automotive enthusiasts and hobbyists. Today, these models are very rare and collectible.Īdvertising photo for the 1972 Dodge Dart Demon.The history of the Demon nameplate came about when the automotive manufactures were all supporting the muscle car era and its culture. There were 12 standard body colors to choose from which included Citron Yella, Hemi Orange and the most popular color, Plum Crazy. The Sizzler models became available on March 1, 1971. The rear deck panel tape treatment for the Demon 340 also was a popular feature that attracted teenage drivers. The Sizzler model offered the consumer a unique hood treatment (Coal Black), a color keyed grille and a body side tape stripe exclusively for the 340’s. Later a Dodge Demon Sizzler model became available for the consumer market as well. Many consumers enjoyed the rally cluster and HD suspension, which was standard on the Demon 340 models. ![]() Marketing executives has their sights trained on working class college students, new families and younger women.Īdvertising for the 1971 Dodge Demon.The Dodge Demon and Demon 340 models offered customers vinyl bucket seats with integral headrests that were optional. The Demon models gave dealers a new, sporty car with a great transportation package that appealed to the younger generation. What they came up was a whole new brand that was slightly controversial – the Dodge Demon. The 1971 Dodge Demon 340.In late 1970, Dodge was looking for a new car that would become a price leader within the sports car market. By Robert Tate, Automotive Historian and Researcher
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